Lack of UI Style Guide.
The website needs a UI Style guide that will help with the color theme of the site, the information architecture, the consistency and the organization.
Based on my heuristic evalution my first step was to create a UI Style guide to balance the site into a consistent design.
I created the first low-fidelity version to help me organize and visualize the hi-fi version.
I changed the UI style to a more minimalist and modern look by adding white space, information architecture and contrast.
I created the first low-fidelity version to help me organize and visualize the hi-fi version.
The next steps in this project will be to incorporate all the pages of the site, creating different user cases and mobile-friendly wireframes.