Case Study.

QuickPark
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Easier way to park

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Problem Statement

Parking can be difficult and time-consuming to find in the city. With very limited available parking spots, drivers feel stressed, frustrated, and possibly arrive late to their destination. They want to find available, cheap, and reliable spots quickly.

User Persona

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User Flow

We wanted an easy, simple and quick app.

A/B Wireframe Testing

Within our first iteration we tested two different design to see what is best for our target users.

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Low-fidelity Prototyping
and Testing

We had amazing feedbacks!  

• Users were confused on the the splash page
• The filter button was not clear
• Users didn’t know how to pay for parking
• Users didn’t know how to locate themselves

Wireframes Evolution

Simple.

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Take Away

Creating a simple app is not that simple.